What is a Marketing Funnel?
A Marketing Funnel is a term used to describe the journey you take with your customer. The main journey customers take is: Awareness – Seeing adverts/posts about a certain activity or product. Interest – This could be researching the product or activity. It could be engaging with the site/company by following them on social media.
What is Pay Per Sale (PPS)?
Pay Per Sale (PPS) is when you only have to pay for an advert when someone makes a sale because of that ad. That means that you could get someone to display your ad and have 1,000 people see it. 100 people clicked on the link. 10 people signed up to your monthly newsletter.
What is Pay Per Lead (PPL)?
Pay Per Lead (PPL) is when you only have to pay when a customer shows they are a lead. A lead is classed as someone showing interest and engaging with the company. For example, if you had 2000 people see your ad, 100 clicked on it, and 10 people filled in their email.
What is Pay Per Click (PPC)?
Pay Per Click (PPC) is when a company gets paid every time someone clicks on the link. Pay Per Click is very common on today’s adverts and those that display the advert receive a payment every time someone clicks on an ad. For example, if 1,000 people saw your ad but only 10 people actually clicked on it.
What is Whois?
Whois is a widely used internet record that lists all the people who own a domain and how to contact them. It is like a huge phone book for the web where you can access the owner of every site. It includes the name and address of the registrant, creation date of the site.
What is Web Hosting?
Web Hosting is the server used to connect you to the internet. There are 2 main types of Web Hosting: Shared Hosting and Dedicated Hosting. Shared hosting is when one server contains a lot of different websites. This is a slightly cheaper option when it comes to hosting.
What is Web Design?
Web Design is the process of making the website look the way it looks and the structure of it. It is crucial to make sure your site is easily accessed and easy to move around. The more complicated your site is, the harder it will be for visitors to navigate.
What is Return on Investment?
Return on Investment is the way of evaluating how well an investment has performed. This indicates how well your business is doing and how effective that investment was.
What is Managed WordPress Hosting?
Managed WordPress Hosting is when an external site takes care of your site making sure it is both secure and fast. This includes all the backups, security checks, updating WordPress, and many other things.